The brand Southpole was created in 1991. New York was the city of the first hour and soon this cool style spread over the country and all over the world. First, this style was meant only for men, but it did not take long until the ladies, too, were able to join the Southpole community.
Southpole stands for high quality expressed in innovative designs – and this at prices fit for peer groups. It is Southpole‘s objective to supply the trend and fashion aware customer with perfectly designed garments at reasonable prices.

Season after season, Southpole Ladies is pursuing one target – to furnish today‘s girls with sexy cuts and exiting designs. Always at the pulse of time and with a sense for trends, the brand is able to obtain this target creating a look, which has found quite a few fans – the everyday girl and the celebrity, the little lady and the sportive young woman.